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Introducing: The Everyday Collection

Written by - Bluebella
When it comes to choosing your everyday underwear, comfort often takes precedence over style. Here at Bluebella, we thought: what if you could have both – underwear that is comfortable and sexy? Cue in the new Everyday collection, full of comfortable and fashion-forward sets designed with the signature Bluebella edge.

In our ongoing mission to redefine sensuality, we prove that minimal doesn’t have to be dull and that you can feel comfortable while pushing the style envelope. These new-season sets complement your top-drawer collection with versatility and comfort, designed to be enjoyed all day every day.

Shot on a beautiful London morning with sun rays spilling in through the windows, the new Everyday photoshoot captures the ease and comfort of the entire collection. The designs are stylish and effortless at once – ideal for wearing underneath your favourite oversized shirt or a trusted cardigan.

You don’t need to take our word for it. Meet the stars of the Everyday collection and find your new favourite everyday set below.


A chameleon of everyday underwear, the minimal Lulu thrives on its endless versatility. We struggle to imagine many day-to-day outfits that this power set couldn’t complement. Featuring a comfortable, non-wired, T-shirt bra, a soft brief and a playful thong – all signed off with Bluebella’s logo to the bands and gold-tone hardware – this multitasking trio is one you’ll find yourself reaching for on a daily. Make Lulu your top choice for everyday styling and wear it in classic black, refreshing mint green, or charming pale pink.


The sleek Mabel is the perfect fusion of playfulness and elegance, marrying bold branding, gold-tone hardware and seductive mesh in its endlessly versatile silhouette. The non-wired bra creates a smooth and supportive silhouette underneath T-shirts or blouses, while the comfortable brief is so soft that you might forget you even have it on.


A vision of sports-luxe elegance with a distinctively seductive edge that comes courtesy of its sheer mesh, the Cora set offers wired and non-wired bra alternatives depending on what look you want to create. The fashion-forward mesh triangle bra, finished with bold branding adorning the straps and bands, can be styled with a brief or a thong – we recommend bagging them both to cover all bases.


If you’re a dedicated Bluebella fan, then you’re probably already familiar with the power set that is Lilia. Featuring wide, supportive straps and alluring mesh, this versatile collection offers underwired and non-wired bras, as well as a brief and a thong to ensure all your styling needs are catered to. A top-notch underwear investment if we’ve ever seen one, this winning set is now also available in striking purple.
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