Congratulations to Stef Reid!
Once again she has won a Paralympic medal - a stunning silver, only edged out for gold by a world-record jump. We've been rooting for her and couldn't be more proud of her achievements. Strength and femininity at their best!
There really is no such thing as a perfect body - just ask any fit, toned athlete who has spent hours in the gym to prepare her body to compete at the highest level.
Even world class athletes have doubts about their bodies when words such as muscular, masculine & unfeminine are used to describe them in a negative way.
We believe that every woman should take control and have the confidence to build the body that they want to build. And we know that femininity does not indicate weakness, just as masculinity does not equal strength.
Join the Bluebella conversation and meet three amazing sportswomen and their inspiring personal stories.
WHY IS STRONG BEAUTIFUL?
Click to find out more about each of the athletes, watch their interviews and hear what they have to say about our campaign
WHAT THEY WORE
BEHIND THE SCENES