Here at Bluebella we wanted to celebrate this day, and in true #fashion form we decided to throw a little surprise catwalk through the heart of the city. Launching our Dare To Bare body positive campaign, strutting in Soho never felt so good!
“We thought it was a time to celebrate life and fashion, now that the lockdown restrictions have been relaxed. Our own show was cancelled due to the lockdown and until now we have not been able to stage a physical runway show, so as soon as the 4th July date was announced we wanted to celebrate on the streets of the city we love. We are very much a London brand, constantly inspired by the city around us, and Soho is the creative and vibrant heart of that, and we wanted to celebrate it coming back to life again.”
Vikitolia Fulilagi, graphic designer, Brighton
“This was a truly amazing opportunity and also being involved within the celebration of lockdown easing, it really was a no brainer! Plus I get to celebrate with some amazing women and be in stunning lingerie at the same time.”
Lou Mussington, Gym Manager, Hackney, London
We were careful to make sure that our runway show was safe, with models doing their own hair and make-up and remaining a minimum of one metre apart in accordance with the government guidelines. Our models also showed off the stylish Bluebella facemask, all proceeds from the sale of which go to the innovative charity Chayn helping survivors of domestic and sexual abuse.
Amy Lee, mum of two, Aylesbury
“I wanted to do the Bluebella Soho Catwalk Show because I have always been a confident individual, happy in my own skin, and I want to empower all women to feel the same. What better way to do this than in amazing lingerie?”
Alex Langdon-Jones, Biomedical Sciences student, Plymouth
❤️ Thank you so much to our wonderful models Alex, Amy, Lou, Vikitolia, Sharna, Amelia and Chante – we couldn’t have done it without you! ❤️
Follow the guidelines, stay safe and stay positive!