To celebrate Pride 2021, we knew that we needed to make this colourful campaign extra special.
After months of careful planning and design the products were finally ready, with our brand new rainbow collection plus recolours of some your favourite Bluebella pieces looking bright and beautiful. Now all we needed was to find two models to rock these new looks in our Pride campaign shoot.
And who better than two icons of everyone’s favourite drag show, RuPaul’s Drag Race UK?
Able to work lingerie like they work the runway, Tayce and A’Whora brought this campaign shoot to life. The girls did their own hair and make-up, with a stunning array of looks to complement each lingerie piece.
During the shoot we caught up with each of the girls to talk celebrity crushes, inspiration and hot Drag Race gossip. Watch the videos here to find out exactly what happened with five minutes to runway and who takes the title of messiest queen.
10% of the profits from our limited edition Pride pieces are going straight to help Kaleidoscope Trust in their vital work.
Fighting for LGBT+ rights around the world, we are proud to support Kaleidoscope Trust on their mission for equality and fairness.
Read more about their vital work here and shop our limited edition Pride collections!